
The average person in a developed country sees between 250 and 20,000 advertising or marketing messages a day, depending on what type of media they consume, where they go, and what you count as an advertising and marketing message (e.g.…
Sign clutter is when there are more traffic signs, road markings and traffic signals than are necessary to convey enough information to allow a road user to drive safely. Over time, signs can be added without consideration to existing signs,…